Monday 9 September 2013

Increased Business Opportunities Online

Businesses are increasingly joining the online community to sell their products, as well as people sensing business opportunities and starting new businesses online which in some cases have become hugely popular, and in some cases, beaten the high street market. 

E commerce is the buying and selling of goods online, and sites such as Amazon have deals that beat the high street market and take their profits. eBay is a service that also has made buying and selling easier for the consumer, and allows you to buy and sell goods quickly and easily from the comfort of your own home. 




Shopping online makes it easy for you to purchase items and get them delivered to you, opposed to you having to go out to the high street. The online market is rapidly becoming popular, and online deals make it more enticing than the regular market. Shopping sites such as ASOS have become popular due to their all year free shipping and returns, and the fact that the site offers a variety of brands as well as their own. Now you can usually find items on the high street cheaper online, and promotional codes make online shopping seem like the better option. 


Supermarkets are now offering services where you can order your groceries online and have them delivered, or click and collect in store, which saves time and saves money by showing options simply and offering deals and offers entice you to buy. 

Here are some benefits to e commerce for businesses: 


  • Physical stores are limited to the area, however online, you can appeal to the mass market. 
  • Gaining new customers due to search engine terms. 
  • Lower costs to run, no real estate, personnel and cost effective marketing.
  • Easier to locate products online.
  • Remain 'open' all the time. 




The online market is rapidly becoming now popular, I personally think it's a much easier and stress free way of shopping and you can usually find things cheaper than the high street.

What do you think? Are businesses online successful or would you prefer to go on the high street?  


3 comments:

  1. I agree, I also find it a lot easier and stress free and I use these websites. One thing that I have never personally been a victim of, but on sites such as e-bay the sellers will take your money in an exchange for a product such as a phone and then when the buyer receives the product it is not what was advertised, and sometimes there is no product there at all. I think there should be a way to stop this from happening, what do you think?

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  2. I feel that online shopping can be very useful as it means that if the weather isn't very good or you can't get out of the house that day for any reason you can just order the shopping online to be delivered to your door. Although I fell that this service is being abused and causing all "physical" stores to be losing business which could eventually close down.

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  3. Firstly, I am glad you can see the positives within this issue, and I agree that it's an easier process for both you and the retailer. I also think it's great that smaller businesses can have opportunities online against bigger competitors. I can also see the dangers such as scammers on sites such as eBay, and the unfortunate case of high street shops closing down due to e commerce being increasingly popular.

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