Monday 9 September 2013

A Self-Service Environment In Which Consumers Carry Out Activities And Transactions Independently

Twenty years ago online shopping was not very common. Most people preferred to go to actual stores to shop. Now, shopping online has become the usual for a lot of consumers. We find it easier and more convenient to shop in the comfort of our own homes. This means that e commerce has become a big business.
Due to the growth of e commerce , it is becoming more expensive to maintain. This is why it has become very important for self-service to be an integral part of online shopping. In today's world, shoppers want personalized services even when shopping online. When you shop on your smart phone or tablet you can easily compare prices and even involve your friends in helping you decide what to purchase. There are applications you can download to help you with all your shopping needs.
Tablets have become a popular way to shop online because of the social media tools that can be used to share shopping  trends with each other. You can get advice from friends and family on the go, while you are shopping.
E-commerce is becoming an international trend. Many companies that sell items online in the U.S. are starting to expand into other countries. This means you can easily purchase items from other countries, enhancing your online shopping experience.
If you are in need of a new car but hate shopping at car dealerships, you can now purchase a car online. Certain online coupon programs can help you get a discount from participating companies.
Due to the soaring popularity of e-commerce, many online retailers have taken to creating product videos. These videos are meant to take the place of being able to actually see an item before you buy it, as you would if you were buying the item in a bricks-and-mortar shop. Fashion retailers have realized how valuable these videos are in showing you the new styles and will present you with a fashion show to help you feel confident about purchasing their merchandise online.
Stereotypically, older people have not embraced the world of technology like the younger generation has. However, studies have found that even older generations are becoming interested in e-commerce. This trend is expected to grow in the future as e-commerce becomes more widely used throughout the world.
What do you think? Is the new self-service shopping easier? Or do you prefer buying in person? 

3 comments:

  1. Is this the best way forward for the market though? It may be a lot quicker and easier but is it really how we want it for the future generations? They will be growing up in a cyber world where all that they want just comes at the push of a button, the days where people went to the high-street to shop will be a distant memory. I agree it is very easy and helpful, especially with the photos and videos but should it be used as frequently as it is? These websites will take away peoples businesses and livelihood, should the 'big boys' take over?

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  2. I believe that self service is much easier but I feel that there is therefore less need for actual shops and if the shops don't have enough customers they will be forced to close down and many jobs will be lost through this process.

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  3. I can see your point Aimee, in which maybe it's not great to be so reliant on the internet. However I still firmly believe that it's more convenient for customers to shop online especially if they have busy lives. I also do agree with the other commenters saying that maybe the high street shops would close down, but for more traditional people I'm sure theres still a market for shopping on the high street.

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